5 Search Results for: new age in campaigns

There’s a new age in summer ad campaigns

I’m the first to admit that I love seeing beautifully sculptured young bodies in fashion campaigns or thin bronzed models walking down the catwalk and I’m fascinated by the younger, newer generation of models that designers are pandering too because of their followers – hello Cara Delevingne and Kendall Jenner. However saying this, I am enchanted by fashion houses and retailers using more mature women in campaigns. This season as all the new campaigns hit the shelves and sites we’re seeing style icon and literary legend Joan Didion for Celine, chic Italian grans holding Dolce &Gabbana purses and Singer and songwriter Joni Mitchell for Saint Laurent Paris – and it’s causing a lot of industry talk and discussion. This has been going on a for a few seasons already, a few years ago I wrote a column for Grazia on the uprise of older women in ad campaigns accelerated by successful blogs such as Advanced Style run by Ari Cohen. This disruptive advertising had been adopted by a few luxury brands such as Lanvin who used Jacquie “Tajah” Murdock, an 82-year-old …

Dreaming of azure waters, white beaches and sunshine thanks to Louis Vuitton

It’s no lie that whenever I’m back from a holiday I already start dreaming of and planning the next one. My desire to travel the world, meet new people and experience their cultures, food, fashion and way of life is well known amongst my friends and family. Perhaps this is why the Louis Vuitton Spirit of Travel Campaigns gets me all excited – “To travel is to live”. This season the luxury house has migrated to the perfect cerulean waters of the West Indies, specifically St. Barths, shining the sunlit-spotlight on it’s lightweight luggage and new Twist bag, designed by Creative Director Nicolas Ghesquière for LV’s Spring collection. The mini video also highlights both the Alma and Epi bags in lickable sorbet colours – yum! Wherever you are, feel the sand under your toes, squint your eyes as you look out to the ocean and feel the breeze through your locks – go on, escape for a few minutes!   If you’re not quite finished with your mini travel-break, then see one of my favourites and the most magnificent so …

D&G love the mamas!

The plus belle crush of all is the love I have for my kids and Dolce & Gabbana mirrored this mom/baby bond with their awesome Autumn Winter 2015 collection at Milan Fashion week! Domenico Dolce and Stefano Gabbana are known to show the whole famille with multiple generations in their campaigns but today’s collection, “Viva La Mamma”, was an ode to mamas everywhere. Not only did the designers show their wearable creations with scrawled slogans such as “Je t’aime maman” (I love you mom) but the show was a celebration of motherhood. Toddlers in matching gear to the moms, bambino’s perched on hips and perfectly posed children strutted alongside their gorgeous mothers. The invitation featured children drawings and wobbly handwriting with messages like ‘ti amo mama‘ (I love you, mom). The kiddie’s writing and pictures reminding me that the Italian duo did create a spectacular wedding dress for the ultimate Hollywood mama, Angelina Jolie, that had her brood’s drawings embroidered on her gown. Along with Dolce & Gabbana’s signature roses and lace details emblazoned on feminine dresses, models were accessorised with jewel …

The Original Bag of Bling

I was first introduced to Whiting & Davis during Paris Fashion week two years ago. It’s not like I hadn’t seen these blingy meshed handbags before, in fact I had owned a gold high street version a few years back when they along with anything metallic became a huge runway trend. Little did I know that this mesh bag dates back to 1876 and is the oldest handbag company in America. Whiting & Davis was the very first company to create these uniquely crafted handbags using brass metal. It was Charles Whiting who took the ancient art of chain mail, think knights in armour, and created an exquisite fabric that became a three-inch square purse with a delicate twist closure in 1892. Whiting partnered with Edward Davis and so the house of Whiting & Davis was born. A few years later the laborious process of weaving the links and rings by hand became mechanized allowing the business to grow rapidly and it became the powerhouse for mesh fashion and jewelry. The duo continued to create …

Talking twins and tattoos : Kelly Mauritsen

Model, full-time mom of twin boys, avid yogi and tattoo lover. I met with Kelly Mauritsen to talk motherhood, future plans and getting inked – seven times! PARIS, France – It’s a cold grey morning in Paris when fellow South African Kelly Mauritsen and I meet at a contemporary coffee spot at the foot of Avenue Montaigne. She is completely make-up free with perfect skin, dressed in casual blue denims and a beautifully hugging black turtleneck – she’s makes being a full-time mom to twin boys look super chic and easy. In another life she’d love to be dressed in Balmain and Givenchy, but that this wouldn’t be very practical when running after the twins, Reilly and Viggio, in a wet and cold Parisian park (She’s not a Kardashian after all!) She’s in the middle of “orientation” with the boys at a play school nearby and grumbles that the French system of easing kids in to play school is a total pain. I have to agree, it takes a whole week to orientate the kids here – …