about me
Comments 2

Bonjour, Hello, Howzit!

I am Sam, more commonly referred to as Jack and Tom’s mom.
I originally hail from the Vuvuzela-loving city of Johannesburg, I’ve lived in London and Hong Kong, I called Paris home for three years, moved back to Hong Kong for two, then the Big Apple, NYC (hope you’re keeping up!) and now I call Tokyo home – erm, did I mention I love to travel?

I’m a Creative Director, having worked for magazines such as ELLE, heat and FHM, and I’ve been a weekly fashion columnist for Grazia. I also art direct and design creative projects for numerous clients and every now and then I manage to post on this personal style, fashion and lifestyle blog, LaBelleCrush.com.

Moving a lot and having two small kids has changed my perspective on this modern day fast paced concept of “doing everything” … (yes, I know we’re able to change a diaper while checking our emails making sure that the boss got the report all while keeping an eye on CNN in the background, oh and did I mention the toddler hanging onto your leg playing horsey?)

BUT, we’re made to believe that as women we can have it all, not that I disagree with this, however the more amazing and inspiring mothers, wives, sisters, daughters, stay-at-home moms and full-time career moms I meet, the more I realise that you can have it all, but not necessarily at the same time. I want to create a blog for busy moms who love fashion, style, and beauty. Who haven’t forgotten who they are, even when their favorite coat has chocolate handprints on it (it’s happened to me many times!) or their toddler is having a melt-down while they’re shopping the sales (also many times!).

So, I now divide my time between art directing, design, writing, building Lego rocket ships (this is harder than you may think!) and sharing coffee and yoga classes with inspirational modern moms who love everything from fashion to food. I love to shop, love all things fashion and I love my boys who, without doubt, still remain my biggest crush of a lifetime.

Hope you enjoy the blog!

Sam can also be found at :


This policy is valid from 19 October 2015

This blog is a personal blog written and edited by me. For questions about this blog, please contact Sam Growdon. This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation. The compensation received will never influence the content, topics or posts made in this blog. All advertising is in the form of advertisements generated by a third party ad network. Those advertisements will be identified as paid advertisements. The owner(s) of this blog is compensated to provide opinion on products, services, websites and various other topics. Even though the owner(s) of this blog receives compensation for our posts or advertisements, we always give our honest opinions, findings, beliefs, or experiences on those topics or products. The views and opinions expressed on this blog are purely the bloggers’ own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question. This blog does not contain any content which might present a conflict of interest.


  1. Your amazing life has inspired me to never give up! I love couture from barneys to neimans and my must have vuitton bags! Im a stylist who want the very best and GOD’S GRACE navigated me to this site for a reason. The reason is never settle for less than u inspire for and success isn’t money, its the time and energy building an empire and filling the voids in our lives by the legacy and memory of doing good deeds that make us happy! Im about to start traveling thank u so much for inspiring me!


    • Hi Corey, as Gustave Flaubert wrote, “Travel makes one modest. You see what a tiny place you occupy in the world.”
      I think it’s the best education anyone can receive and feel extremely fortunate to be given the opportunities I have. Good luck on your travels and thank you so much for your kind message – it’s the motivation I need to continue! Hope you’ll continue to visit. XO


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