All posts filed under: about me

Bonjour, Hello, Howzit!

I am Sam, more commonly referred to as Jack and Tom’s mom. I originally hail from the Vuvuzela-loving city of Johannesburg, I’ve lived in London and Hong Kong, I called Paris home for three years, moved back to Hong Kong for two and now reside in the Big Apple, NYC (Hope you’re keeping up!) – erm, did I mention I love to travel? I’m a Creative Director, having worked for magazines such as ELLE, heat and FHM, and I’ve been a weekly fashion columnist for Grazia. I also art direct and design creative projects for numerous clients and every now and then I manage to post on this personal style, fashion and lifestyle blog, LaBelleCrush.com. Moving a lot and having two small kids has changed my perspective on this modern day fast paced concept of “doing everything” … (yes, I know we’re able to change a diaper while checking our emails making sure that the boss got the report all while keeping an eye on CNN in the background, oh and did I mention the toddler hanging onto your leg playing horsey?) BUT, we’re made to believe that as …