I’m the first to admit that I love seeing beautifully sculptured young bodies in fashion campaigns or thin bronzed models walking down the catwalk and I’m fascinated by the younger, newer generation of models that designers are pandering too because of their followers – hello Cara Delevingne and Kendall Jenner. However saying this, I am enchanted by fashion houses and retailers using more mature women in campaigns. This season as all the new campaigns hit the shelves and sites we’re seeing style icon and literary legend Joan Didion for Celine, chic Italian grans holding Dolce &Gabbana purses and Singer and songwriter Joni Mitchell for Saint Laurent Paris – and it’s causing a lot of industry talk and discussion. This has been going on a for a few seasons already, a few years ago I wrote a column for Grazia on the uprise of older women in ad campaigns accelerated by successful blogs such as Advanced Style run by Ari Cohen. This disruptive advertising had been adopted by a few luxury brands such as Lanvin who used Jacquie “Tajah” Murdock, an 82-year-old …