All posts tagged: ad campaigns

Dreaming of azure waters, white beaches and sunshine thanks to Louis Vuitton

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It’s no lie that whenever I’m back from a holiday I already start dreaming of and planning the next one. My desire to travel the world, meet new people and experience their cultures, food, fashion and way of life is well known amongst my friends and family. Perhaps this is why the Louis Vuitton Spirit of Travel Campaigns gets me all excited – “To travel is to live”. This season the luxury house has migrated to the perfect cerulean waters of the West Indies, specifically St. Barths, shining the sunlit-spotlight on it’s lightweight luggage and new Twist bag, designed by Creative Director Nicolas Ghesquière for LV’s Spring collection. The mini video also highlights both the Alma and Epi bags in lickable sorbet colours – yum! Wherever you are, feel the sand under your toes, squint your eyes as you look out to the ocean and feel the breeze through your locks – go on, escape for a few minutes! http://www.youtube.com/watch?v=OhIEt5IN6GI   If you’re not quite finished with your mini travel-break, then see one of my favourites and the most …

Georgia May Jagger blooms for Mulberry

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Perhaps it’s because it’s mid-january and the sky couldn’t be more grey and I’m pining for colour, blossoms and the sweet scent of spring but this campaign has made my tuesday! Georgia May Jagger stars in the Spring Summer 2015 campaign for the iconic british brand Mulberry and the video is full of pink, purple and white british blooms immediately transporting you to a dreamy summer’s day. Complete with seventies rock soundtrack and big hair, erm… and the bags aren’t bad either! http://www.youtube.com/watch?v=OS5bOKzP0CI The full print campaign lensed by renowned duo Inez van Lamsweerde and Vinoodh Matadin can be seen  at www.mulberry.com/collections/SS15. What do you think? Leave a comment or share with your fashionista friends. XO

Kendall Jenner’s sexy campaign for Estee Lauder

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She’s 19-years-old, has 18.1 million followers on Instagram, is the famous little sister of Kim Kardashian and has recently been made the face of Estee Lauder. Kendall Jenner is not only unstoppable but she’s sexy and sultry in the debut campaign video for Estee Lauder showing off the cosmetic house’s latest product, Little Black Primer – LBP, get it? The product is an eyelash primer that amplifies volume and length and judging by the close-ups of Kendall’s lashes, it works! The reality star turned fashion icon uploaded the video on her Instagram account and so far it has received 334 568 likes, so here it is … http://www.youtube.com/watch?v=ImmtymGwafk What do you think? Leave a comment I’d love to hear your thoughts. If you liked the post, please share with your fashionista friends and follow me on Instagram and Facebook. XO

There’s a new age in summer ad campaigns

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I’m the first to admit that I love seeing beautifully sculptured young bodies in fashion campaigns or thin bronzed models walking down the catwalk and I’m fascinated by the younger, newer generation of models that designers are pandering too because of their followers – hello Cara Delevingne and Kendall Jenner. However saying this, I am enchanted by fashion houses and retailers using more mature women in campaigns. This season as all the new campaigns hit the shelves and sites we’re seeing style icon and literary legend Joan Didion for Celine, chic Italian grans holding Dolce &Gabbana purses and Singer and songwriter Joni Mitchell for Saint Laurent Paris – and it’s causing a lot of industry talk and discussion. This has been going on a for a few seasons already, a few years ago I wrote a column for Grazia on the uprise of older women in ad campaigns accelerated by successful blogs such as Advanced Style run by Ari Cohen. This disruptive advertising had been adopted by a few luxury brands such as Lanvin who used Jacquie “Tajah” Murdock, an 82-year-old …