All posts tagged: Brands

Lifting the curtain on LV’s renovated Avenue Montaigne store

For months the Louis Vuitton store on Paris’s most famous luxury fashion street has been under construction. A gigantic white metal ‘curtain’ hid the magic that was happening behind it, and finally this week, that curtain has been lifted to unveiled the maison’s new-look store. As the doormen open the large glass doors, you enter the open plan space designed with all the trademark LV colours of beige, brown and gold. The design of the store, created by architect Peter Marino, is created in the spirit of a Parisian apartment (although way more modern the mine!). There are break-away areas with tables and coral hued loungers where you can try on and enjoy the merchandise at your leisure. It does feels as if you are in someone’s super posh home where you’re treated as a VIP guest and nothing is too much trouble. My girlfriend and I browsed for over an hour and a half, we tried on the beautifully curated selection of bags and shoes, sat on the comfortable sofas, sipped champagne and used the time to catch up on each other’s …