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Lifting the curtain on LV’s renovated Avenue Montaigne store



For months the Louis Vuitton store on Paris’s most famous luxury fashion street has been under construction. A gigantic white metal ‘curtain’ hid the magic that was happening behind it, and finally this week, that curtain has been lifted to unveiled the maison’s new-look store.
As the doormen open the large glass doors, you enter the open plan space designed with all the trademark LV colours of beige, brown and gold. The design of the store, created by architect Peter Marino, is created in the spirit of a Parisian apartment (although way more modern the mine!). There are break-away areas with tables and coral hued loungers where you can try on and enjoy the merchandise at your leisure. It does feels as if you are in someone’s super posh home where you’re treated as a VIP guest and nothing is too much trouble.
My girlfriend and I browsed for over an hour and a half, we tried on the beautifully curated selection of bags and shoes, sat on the comfortable sofas, sipped champagne and used the time to catch up on each other’s news – just the perfect way to spend a wet, cold afternoon in the capital of the Louis Vuitton brand.
This particular store is dedicated to offering private and personalised services, which include made-to-order and personalisation of your purchases. And apparently, there is also the possibility of organising an exclusive dinner inside a private ‘Apartment’ located above the store. Now that sounds lovely, perhaps next time we’ll be ordering hors d’oeuvres with our champagne!

Louis Vuitton, 22 Avenue Montaigne #LVMontaigne
Images Louis Vuitton / Grégoire Vieille

P.S On the wishlist? Those pretty red patent heels – Perfect for clicking my way back there!







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  1. Pingback: It’ll be hard to hold yourself back! |

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